Independent Comprehensive Fiduciary Financial Planners
We do not receive commissions or sell products.
We are comprehensive financial planners helping you formulate a unified plan.
We work only for you, as a fiduciary, to represent your best financial interest with 100% loyalty.

Bill Holliday, CFP®, AIF®, CSRIC™
Financial Advisor

Argentina Rangel
Para Planner

Jason Pfau
Financial Advisor

Marcela Mendoza
Administrative Assistant

Jed Wortman
Financial Advisor

Siu Castro
Operations Officer

Linda Stratton, CFP, EA, MBA
Financial Advisor

Val Mendoza
Administrative Assistant
Fee-Only Fiduciaries
AIO Financial is an independent, comprehensive, fee-only financial planning firm. We do not receive any commissions and do not sell any products – so that we can be unbiased and be solely dedicated to meeting your needs as fiduciaries.
Latest Technology
We use the latest software to provide the best experience and planning projections possible for our clients.
Comprehensive
We work with you on all aspects of your financial well-being, including: asset management, retirement planning, taxes, estate planning, impact investing.
Virtual or In-Person
We have offices in Tucson, Honolulu, Boulder, Boise, El Paso, Palm Springs, Rochester, West Palm Beach, Ventura, Albuquerque, Las Vegas, Charlotte, Portland, St George, Billings, Casper, Phoenix, Los Angeles, Chicago, and Seattle but we work with clients virtually throughout the world and regularly travel to meet non-local clients.
WHY CHOOSE AIO FINANCIAL?
AIO challenges the status quo of the financial planning business by working on a fee-only basis, providing comprehensive planning services and using the best-in-industry technology.
- We are compensated only by our clients instead of selling products and receiving commissions like other advisors. This allows us to be unbiased and true fiduciaries which means we only act in the best interest of our client.
- We create and manage a complete plan for our clients by planning for every financial area including detailed retirement planning, tax planning, estate planning, insurance and more. Because of this, our clients are able to trust us in protecting all of their financial goals.
- We use the latest software to provide the best experience and planning projections possible for our clients.
Sustainable, Responsible, Impact Investing
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We have extensive experience in Sustainable, Responsible, Impact Investing (SRI)
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SRI is an investment strategy seeking to maximize both financial return and social good.
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Also known as environmental, social, governance (ESG); socially conscious; sustainable; ethical, impact, and socially responsible investing.
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We help clients invest in-line with their values and make positive changes.
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SRI includes: screening, shareholder advocacy and community investing.
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Bill hosts a podcast called Impact Financial Planners on the topic. We offer a free SRI ebook. AIO Financial is a member of Impact Investing Firms and First Affirmative.
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You can use ESG factors in your investment decisions without sacrificing return on your investments.
Diversification
Strategic Rebalancing
Low Expenses
Tax Minimization / Deferral
In-line with your values
Broad investment options
- Because we do not earn commissions and do not sell products, we can meet our clients’ needs using a wide variety of investment vehicles.
- We provide individualized investment portfolios based on our clients’ risk tolerance and time horizon.
individual stocks
exchange traded funds (ETF)
bonds (corporate, municipal)
buffered enhanced notes
market linked CDs
treasuries and CDs
limited partnerships
alternative investments
untraded REITs
mutual funds
AIO Financial uses the latest financial planning and investment tools to provide the best service possible to our clients.









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