Fee-Only Fiduciary Financial Planners

Investment Management, Retirement/Spending Planning, Tax Planning, Estate Planning, Insurance Review, Socially Responsible Investing

Fee-Only Fiduciaries

AIO Financial is an independent, comprehensive, fee-only financial planning firm. We do not receive any commissions and do not sell any products – so that we can be unbiased and be solely dedicated to meeting your needs as fiduciaries.


We work with you on all aspects of your financial well-being, including: asset management; retirement planning; taxes; estate planning; insurance; sustainable, responsible, impact investing. Our fee is based on the assets that we manage.


We are located in Tucson, AZ but we work with clients virtually throughout the US.

Independent Comprehensive Fiduciary Financial Planners


We do not receive commissions or sell products.


We are comprehensive financial planners helping you formulate a unified plan.


We work only for you, as a fiduciary, to represent your best financial interest with 100% loyalty.


As fee only fiduciaries, we’re different from 90% of other financial advisors

  • we have no conflicts of interest – we do not receive any commissions and we do not sell any products
  • we are only compensated by you, our client
  • we are unbiased in our recommendations
  • we can assist you in any financial area you want help with – we do not need to sell a product to get compensated, so we can help with retirement planning, taxes, insurance, estate planning, debt reduction along with investment management – to give you comprehensive financial support.
  • we work for you, not an insurance or mutual fund company – no commissions no product sales
  • we can use a variety of investments to meet your needs, including: ETFs, mutual funds, separately managed accounts, market linked CDs, individual stocks and bonds, …
  • we are fiduciaries – bound by the highest standard of care

Competitive Fees

AIO Financial fees are based on the amount of assets that we manage for you. We assist with all other aspects of your financial well being as part of our service, including: retirement planning, advising on accounts that we do not manage (such as 401k’s), taxes, insurance, estate plan, …

Work with a Certified Financial Planner

All of your meetings will be with Bill Holliday, CFP not with a junior staff member.

Comprehensive Financial Planning

We work with you on all aspects of your finances to develop a unified comprehensive plan. In addition to investment management, we work with you on retirement planning, tax planning, insurance, estate plan, spending plan, and education planning.

Where you may have seen Bill Holliday, CFP of AIO Financial

Broad investment options

Because we do not earn commissions and do not sell products, we can meet our clients’ needs using a wide variety of investment vehicles. We provide individualized investment portfolios based on our clients’ risk tolerance and time horizon. We invest in domestic and international stocks, bonds, and alternative investments (not correlated to stock or bond markets). There are investments that protect your principle and give you exposure to markets (structured products).


exchange traded funds (ETF)


bonds (corporate, municipal)


alternative investments


buffered enhanced notes


market linked CDs


treasuries and CDs


limited partnerships


mutual funds


individual stocks


untraded REITs

Socially Responsible Investing

For those people who are interested in Socially Responsible Investing, also known as impact investing and sustainable investing, we have extensive experience helping people invest in-line with their values and make positive changes.  Socially Responsible Investing includes: screening, shareholder advocacy and community investing.  Bill hosts a podcast called Impact Financial Planners on the topic. We offer a free ebook and a free webinar about Socially Responsible Investing. In addition, we provide Impact Financial Planners blog. You can participate in ethical investing without sacrificing returns and by reducing risk. Contact us to find out more.


When you work with AIO Financial, you work directly with Bill Holliday, CFP - a fiduciary working just for you.

Bill, a Certified Financial Planner with over 15 years of experience, is at every client meeting and responsible to insure your financial plan is properly carried out. We work with you on a comprehensive financial plan so that we are considering all aspects of your finances.