About: Certified Financial Planners, Fee Only, Fiduciary, Financial Advisors

Bill Holliday, CFP®, AIF®, CSRIC™

Certified Financial Planner (CFP)

Bill Holliday is a Certified Financial Planner (CFP), Accredited Investment Fiduciary (AIF), Chartered SRI Counselor (CSRIC), a member of the National Association of Professional Financial Advisors (NAPFA), US Social Investment Forum (USSIF), Green America, and the First Affirmative Network.

He hosts the AIO Financial and Impact Financial Planners video, podcast, and blog series. Bill is the author of the “Sustainable, Responsible, Impact Investing Guide.”

Bill is the volunteer director of a charitable organization that provides support to Mexican communities in need called ProMex Group. Bill volunteers with No More Deaths to provide assistance to migrants in Mexico.

He received his BS in engineering from Lehigh University and his MS from Purdue University. Bill served in the Peace Corps in Nicaragua (small business development group). Bill is fluent in Spanish and spends part of each year living in Mexico.

Bill loves technology and is continually working to improve his clients’ experience through new software.

Kataya Plett, WMS™

Financial Advisor

Kataya has been working in the financial services field since 2017 and joined AIO Financial as an advisor in 2021. She is a Wealth Management Specialist who graduated from Tucson College. In her free time, she enjoys getting involved with community projects and events.

Val Mendoza

Financial Advisor

Val has been helping people with their finances since 2019. She has been an advisor with AIO Financial since 2021.

Val attended Northern Arizona University in Flagstaff, AZ where she graduated cum laude with a Bachelor of Science in Women’s and Gender Studies, and a focus in photography.

Val loves to travel and learn different languages. She is fluent in English and Spanish and wants to become fluent in German. During her free time, Val loves to read and spend time with her family and friends. Val was born in El Salvador but grew up on the US Mexican border.  She now lives in Nogales.

Linda Stratton, CFP, EA, MBA

Certified Financial Planner (CFP)

Linda has been a financial advisor since 2004. She started her own firm (Stratton Advisors) in 2005. Linda received her MBA from Northern Arizona University. She received her Certified Financial Planner (CFP) designation in 2007. She is an Enrolled Agent (EA) allowing her to represent taxpayers before the Internal Revenue Service (IRS) for tax issues including audits, collections and appeals.

Linda a member of the Alliance of Comprehensive Planners (ACP) and National Association of Personal Financial Advisors (NAPFA). She is active with the Rotary club.

Argentina Rangel

Para-Planner

Argentina has been with AIO Financial since 2010. She is in charge of the back office. She handles accounting, appointment reminders, meeting preparation and meeting follow up. She has a bachelors from the University of Hermosillo. Argentina has 3 kids.

Ivan Sanchez

Head of Marketing

Ivan studied at the University of Sonora in computer science. He lives in Caborca and is completely bi-lingual in English and Spanish. He is involved with marketing and in developing our investment course for Spanish speakers (todoinversiones.com).

Pamela Mendoza

Paraplanner

Pamela has been a paraplanner with AIO since 2020.

Pame loves to cook and practice different sports. During her free time, she loves to spend time with her family and her cat Frida. She also enjoys traveling and visiting coffee shops.

In 2015, Pame graduated from Universidad Durango Santander in Mexico, for Enterprise Management.

Pame was born in El Salvador, but grew up on the US Mexican border. She now lives in Nogales.

Siu Castro

Chief Operations Office

Siu has 20 years of experience in management with several factories in Mexico. He joined AIO Financial in 2021 and is responsible for the operations of the company included human resources, compliance, and accounting.

AIO – All In One

We chose All In One because we are comprehensive financial advisors and work with people on investments and retirement planning, taxes, insurance, education planning, and any other financial issue.

CFP

The Certified Financial Planner designation requires:

Complete a CFP Board-registered education program consting of classes in: investing, taxes, retirement planning, insurance, estate planning and regulations.
Pass the two day CFP® exam.
Hold or earn a bachelor’s degree from an accredited university or college within five years of passing the CFP® exam.
Demonstrate financial planning experience. This can be professional experience (6,000 hours) in relevant personal financial planning activities.
Pass CFP Board’s Candidate Fitness Standards. To do this, you must agree to adhere to their ethical standards.
CFP® professionals are required to complete 30 hours of continuing education (CE) each reporting period.

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Disclosure Brochure

Form ADV Part 2A & 2B – This Brochure describes the qualifications and business practices of AIO Financial, LLC. It is designed to provide information about AIO Financial and how we work with clients.

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