Introduction to a New Era of Investing with AffirmativESG

In a world increasingly attuned to the impacts of corporate actions on the environment and society, the demand for investments that reflect personal values and ethical considerations is soaring. Environmental, Social, and Governance (ESG) and Sustainable, Responsible, Impact Investing (SRI) are at the forefront of this trend. As investors seek financial returns alongside social impact, AffirmativESG emerges as a pioneering tool that bridges the gap between ethical investing and profitable returns. Developed by First Affirmative and backed by the technological expertise of Folio Financial, AffirmativESG offers a unique approach to crafting investment portfolios that resonate with individual ethical and environmental priorities.

What is AffirmativESG?

AffirmativESG is an innovative investment tool that provides investors with the ability to customize portfolios according to their specific Environmental, Social, and Governance (ESG) criteria. It utilizes detailed research, analytics, and due diligence processes offered by First Affirmative to deliver personalized investment solutions that not only meet financial objectives but also align with personal values.

Key Features of AffirmativESG

AffirmativESG stands out in the crowded field of investment tools by offering highly personalized portfolio options through its three strategic frameworks:

  • Custom Sustainable Investment Solution (CSIS): Tailors portfolios with precision to reflect the unique values and goals of each investor.
  • Multi-Manager Account: Provides a diversified approach by involving multiple managers to handle different segments of the investment portfolio.
  • Managed Mutual Funds: Caters to clients preferring a more traditional, fund-based investment approach, focusing on mutual funds that align with ESG values.

Customization Options

One of the most compelling features of AffirmativESG is the extensive customization it offers, allowing investors to include or exclude securities based on a wide array of ESG criteria:

  • Animal Rights
  • Fossil Fuels and Renewable Energy
  • Corporate Behavior
  • Lifestyle Choices
  • Military and Weapons
  • Prison and Detention Facilities

This level of detail ensures that every investment decision is a reflection of the investor’s personal beliefs and objectives.

Technological Advancements and Expertise

AffirmativESG integrates advanced technology and comprehensive financial planning tools to streamline the investment process:

  • Automated Portfolio Construction: Simplifies the creation of portfolios tailored to specific client needs.
  • Tax Optimization: Implements strategies for tax-lot relief, targeted gains, and losses to optimize tax implications.
  • Enhanced Trading Capabilities: Includes options for trading fractional shares and dollar-based investing, enhancing flexibility and accessibility.

Benefits for Investors and Advisors

AffirmativESG not only meets individual client needs but also offers scalability and potential for growth for financial advisors. It provides a platform where advisors can offer tailored, value-driven investment solutions to their clients, reinforcing the advisor’s role as a partner in achieving both financial and ethical objectives.

Future of Investing with AffirmativESG

As the field of sustainable investing evolves, AffirmativESG is well-positioned to lead with its innovative solutions and commitment to ethical investment practices. The future likely holds further enhancements in ESG criteria integration, offering even more sophisticated ways for investors to engage with their investments actively.


AffirmativESG redefines the landscape of ethical investing by providing a powerful tool that aligns investor values with their investment portfolios. By choosing AffirmativESG, investors and advisors can ensure that their financial investments reflect their ethical standards and contribute positively to societal and environmental outcomes.

Call to Action

Ready to align your investments with your values? Explore how AffirmativESG can transform your portfolio by visiting First Affirmative’s website or contacting a financial advisor for a personalized consultation today.